‘AI, an exceptional case in the history of disruption’
Since the release of the conversational AI service ChatGPT last November, the world has remained in bewilderment due to what seems to be the omnipotent AI technology. Employees fear losing their jobs to the technology while CEOs ponder how to respond to the AI emergence so as not to be left behind.Although AI already demonstrated its capabilities by defeating a South Korean Go master in 2016, but many still believed that the software might have certain limits and its impact would be restricted. However, the conversational AI program appears to prove otherwise.The number of monthly active users for ChatGPT skyrocketed, reaching 1 million in just five days after the program’s launch, and crossed the milestone of 100 million subscribers in just two months. It outpaced popular messaging and social media applications, including Twitter, TikTok and Instagram.One noteworthy aspect of the current AI hype is that it does not follow the conventional pattern of how new technology is adopted by consumers, according to Thales Teixeira, an author and the co-founder of digital disruption consultancy Decoupling.co.“What is likely to happen is the AI technology, not people’s changing needs and wants, will drive changes in behavior. So, I would say that it's an exceptional case of technology driving disruption,” the author of the book ‘Unlocking the Customer Value Chain,’ told The Spill in a recent interview.